iJusi is an experimental magazine first published in the early years following South Africa’s inaugural democratic elections, circa 1994. From the beginning iJusi posed an important question: “What makes me South African, and what does that ‘look’ like?”. Gradually, iJusi started visualising the various cultural dichotomies and social potentialities that evolved following the demise Apartheid. As was the case with the Soviet Union in 1917, a new social order begets a new visual order.
Garth Walker published the first issue of iJusi in early 1995 from his studio in Durban, then called Orange Juice design. From its onset iJusi sponsored a burgeoning South African visual culture. Subsequent issues have made invaluable contributions to the ongoing discourse about representation and identity in South Africa. iJusi is still currently independantly published by Walker in a small print run, roughly twice yearly from his Durban based graphic design studio, now called Mister Walker.
