iJusi is an experimental magazine that was first published in the early years following South Africa’s inaugural democratic elections in 1994. From the outset, iJusi posed an important question: “What makes me South African, and what does that look like?” Over time, iJusi began to visualize the various cultural dichotomies and social potentialities that emerged after the fall of apartheid. Like the Soviet Union in 1917, a new social order gives rise to a new visual order.
Garth Walker, the then founder of Orange Juice design (now known as Mister Walker), published the first issue of iJusi in early 1995. From its inception, iJusi has supported the growth of South African visual culture. Over the years, it has made significant contributions to the ongoing discussions on representation and identity in South Africa. Today, iJusi continues to be independently published by Walker, with a small print run approximately twice a year from his Durban-based graphic design studio.
